++ [ originally posted by swag ] ++
They are soooo good at pushing people's buttons, it's pretty scary. They have it now where the English vernacular has used the brand name "iPod" like words like Band-Aid, Kleenex, Dumpster, etc. You would never guess that another option would exist for consumers (let alone that mp3 players existed for years before the iPod).
That's genius ... and it's fuel for profit margins on mark-up.