++ [ originally posted by swag ] ++
Though the Fruili is da bomb for that.
But they also do small production wines that are quite excellent ... their Poggi lines, etc.
Take a look at Francis Ford Coppola or even Mondavi. They make crap wine in the U.S. for the masses. The kind who would buy a wine called "Turning Stomach" because it's advertised in the back of American Mouthbreather magazine with a photo that suggests the hot-but-wholesome girl they wanted to nail in college but who knew better than to ever talk to them.
Coppola and Mondavi have low-case-production wines that can be quite excellent on the high end. Same with Banfi.