I am getting suspicious of this sudden interest Martin
Thats part of the job. But I would say one of the main parts is that we have weekly booklets that are distibuted around the Kingdom (1.4 million per week). These booklets contain different special offers to consumers. What goes in and why is decided our team. Of course we also have to moniter what other competitors are doing. Another part is the branding of the 50 stores and the general appearence. We have deliver the general feel of the stores according the Panda brand equity, and make sure that it's unified across the 50 stores.