They paid a shitload of money for him. Heck, they even paid 35 million Pounds for that useless tree trunk Andy Carrol, who will probably get jailed after 5 months after another pub brawl.
Do you see us forking out 30+ Million Euros for a young and promising talent from Brazil? We are not Milan. If he were Italian, perhaps we would.
No to the Q posed in para 2.
We are, as any sane Juventus supporters realizes, completely unable to compete in the modern game with the likes of The top 2 Spanish clubs, the Milan clubs, the top 4 EPL clubs and Bayern Munich.
Principally because our financial position is weak due to three factors:-
Our prospects of CL qualification
Our low attendance figures severely limiting income streams
Our plummeting reputation as a power in world football.
The Pazzini and Forlan 'negotiation' illustrated this with such clarity and pain.
Marotta has admitted we are now resigned to asking for discounts (Aquilani) or are reduced to going for players of a generally lower calibre (Matri, Toni, Etc etc).