J)
I'll for sure be buying some merchandise to support the club. As some people have already said, it's all about being more than a football club. They want to be a brand, something like the NY Yankees are. 97% of people who wear their hats are NOT Yankees fans yet the club is making millions and millions of it.
Believe me, the other teams in the world are looking very closely into this, if we'll end up making shitloads of money through merchandise you're probably going to see a new Real Madrid logo, a new logo for Barca and Manchester United finally changing their logo fully to Pogba's face.
We took a risky move, we had to. Hopefully it pays of.