i agree with you mark that sony was probably one of the best designs on our shirts but i never knew what the money was like. in relation to that our board should be looking at the global economy as well in choosing a sponsor. if we choose a sponsor in a booming industry or market with massive capital expenditures for our club then we should strongly consider them as opposed to marketability. obviously if halliburton approaches juventus and offers an a$$ load of $$$ it would not be ideal for the club to sign on because of the current turmoil that halliburton is going thru. so i say no to the highest bidder but yes to the best partner with the most returns. after all its a business merger in which both parties hope to prosper, if juve chooses someone then that means they will make alot of money for that sponsor in turn we can ask for more money when renewal comes around.