The Italian car manufacturing company is set to become the new sponsor of the Old Lady as the management are ready to invest in the Bianconeri.
Fiat have always been linked to Juventus in one way or another, since the days of the Agnelli family and even today, the nephews of the 'Avocato' Gianni Agnelli, Lapo and John Elkann, are favourites to become the President of the club when their time comes.
Now the link may become even stronger, as Fiat are intentioned to sponsor Juventus for the coming years as Luca Cordero di Montezemolo confirmed during an interview.
"It's probable that the talks are re-opened, because there is the intention of a sponsor for Juventus."
This would be the second important sponsor for Fiat in the space of a few weeks, as the company has just put a sponsor on Valentino Rossi's Yamaha in the Motor GP.
The fans will now expect Fiat to pump in more cash in order to help Juventus reclaim a spot amongst Europe’s elite in the coming years.
Source: goal.com