Another great source
Anyway, I knew about that, I was just joking about goal.com. However, that's a nice move for my FUT in FIFA 14. Unfortunately in football, and in real life, there are other factors to be considered.
You'll notice that Iturbe is going to Roma for 22MLN+bonuses, apparently (I'm not even sure abot that, had other stuff to do today). You'll understand alone that then, the 27/28 MLN of our offer were total bull$#@!. Our last credible offer was 22MLN+Quagliarella. More or less, the same amount we offered for Sanchez. And we could NOT offer more, given that we have to spend also on a CF and probably another CM.
I heard everywhere that spending 25/27 on Iturbe was insane.

(but now that we're unlikely to sign him, people acts like if we've lost Maradona

) But let's give a look at the situation. On a hand, you have a great 26 yo player, with great qualities, that can be a great addition, but you already know his ceiling, and for him Juventus might be a team like another, given his career; on the other hand, you have a very talented 21 yo player that can still explode and be the next big thing, and is very charged to go in such a big club, and has the higher potential.
I don't think it's this crazy to offer 25 milion, for who's watched Iturbe play at least.
And yes, Sanchez is worth more, but we have other operations to do, and we couldn't spend more. People'd better understand it.