Marketing & Commerce (14 Viewers)
- Thread starter DutchJuventino
- Start date
OP
I don't get this. it's supposed to be exposing and expanding the Juve brand, but I don't see a :jj: logo anywhere...
Apart from being sold from our website, what's the difference between this and 5-10$ random shirts that are made by blind people on boats??
Apart from being sold from our website, what's the difference between this and 5-10$ random shirts that are made by blind people on boats??
Will these be in Adidas stores though? I doubt it because none of those shirts are dual branded. However, over the past year or so Juve have gone into licensing agreements with a number of different firms around the world. Wouldn't be surprised if these show up in semi-major retail outlets around the world.
Still a long shot though.
We've had these self branded products before as well. They were generally poor quality though and was never marketed afaik.
Still a long shot though.
We've had these self branded products before as well. They were generally poor quality though and was never marketed afaik.
That's what this whole new logo, new brand should do. On every product that you make, you put the :jj: logo. it was designed so it would move from the football-sports only area and would be suited for any clothes or accessories or whatever. Being a new brand, you need to raise awareness. I don't have a problem with this only available in Juve stores, online and on land; but every item we produce should have an :jj: that's it's visible. Sure, for the more business-y clothes this logo should be smaller and discreet, but it should be there.
The only thing I don't know is who is manufacturing this? Does Juve, as a football club hire designers and tailors and so on so we have an internal product? Do we partner with other manufacturers, but wouldn't that make it their product, or it would be dual branded?
The only thing I don't know is who is manufacturing this? Does Juve, as a football club hire designers and tailors and so on so we have an internal product? Do we partner with other manufacturers, but wouldn't that make it their product, or it would be dual branded?
I don't know hos this works, that's why I'm asking. I get what you are saying and let's say Juve will pay Armani for their business-y line. Would those clothes have only the :jj: logo, or will Armani put their logo too. If not, how will people know it's an Armani-quality piece? just look at the clothing line from the Juve world tribe, no logo, no nothing; who's making that, what quality is that?
When you make quality stuff, you want to have brand awareness, you need people to associate quality products to your name. IMO we need people outside football and sports to but the :jj: branded stuff, and you can only do that if it's quality and people will know it's quality if they know who is making that.
When you make quality stuff, you want to have brand awareness, you need people to associate quality products to your name. IMO we need people outside football and sports to but the :jj: branded stuff, and you can only do that if it's quality and people will know it's quality if they know who is making that.
Apparently some people here think they buy Yankees apparel because of its connection to New York which is BS. People buy it because it's trendy. No one cares about baseball or it's connection to New York ffs.
What I see is our management trying to create a synergy as in them using :jj: to promote their clothing/apparel business while at the same time drawing more exposure to :jj: the football club creating an alternative market in the process. As I said , the project is still in its infancy so it's too early to say whether it's a good or a bad decision.
What I see is our management trying to create a synergy as in them using :jj: to promote their clothing/apparel business while at the same time drawing more exposure to :jj: the football club creating an alternative market in the process. As I said , the project is still in its infancy so it's too early to say whether it's a good or a bad decision.
OP
Looks great !
What I dont like is our social media activity. I mean I love to follow Juve but official twitter/Fb/Insta Juve accounts posts so rarely that its really hard to entertain it. If they post a movie it lasts no more than 1:30 mins and usually is really boring. Im so in need of some Juve material and they dont deliver - how do they want to lure new fans with such efforts? You have so many of our star players in Turin and you cant make interesting movie with them enjoying training each day?
What I dont like is our social media activity. I mean I love to follow Juve but official twitter/Fb/Insta Juve accounts posts so rarely that its really hard to entertain it. If they post a movie it lasts no more than 1:30 mins and usually is really boring. Im so in need of some Juve material and they dont deliver - how do they want to lure new fans with such efforts? You have so many of our star players in Turin and you cant make interesting movie with them enjoying training each day?
https://hypebeast.com/2018/9/hello-velocity-brand-new-roman-corporate-logo-font
The Brand New Roman Font Serves as a Clever Statement on Consumerism
Utilizing the recognizable logos that surround us.
Looking to make a clever statement on the consumerism that surrounds us, digital studio Hello Velocity put together a typeface utilizing corporate company logos.
Brand New Roman font serves to bring what Hello Velocity is calling “thought-provoking internet experiences.” Installing the font as part of a Chrome or Firefox plugin, entire web pages are turned into functional commercials replacing text with a readable mashup of branding. Highlighting how ingrained companies are in our lives, the typeface is made up of 76 recognizable logos taken from household names like Amazon, Target, McDonald’s, Pepsi and more.
The Brand New Roman Font Serves as a Clever Statement on Consumerism
Utilizing the recognizable logos that surround us.
Looking to make a clever statement on the consumerism that surrounds us, digital studio Hello Velocity put together a typeface utilizing corporate company logos.
Brand New Roman font serves to bring what Hello Velocity is calling “thought-provoking internet experiences.” Installing the font as part of a Chrome or Firefox plugin, entire web pages are turned into functional commercials replacing text with a readable mashup of branding. Highlighting how ingrained companies are in our lives, the typeface is made up of 76 recognizable logos taken from household names like Amazon, Target, McDonald’s, Pepsi and more.