To quote Bill Burr on women in sports bitching: "You don't earn the same, cause you don't sell any fucking tickets"
(For example WNBA lost about 40mil$ this year lol)
More comments means more followers and more selling jerseys, The board has done great job in term of commercial and marketing for bringing Alisha. We can't compete with EPL Clubs and other giant and oil clubs who have stable financial but the strategy of bringing famous female athletes at fair salary is a logic decision.