Why is it silly? The tv company is there to make the best ratings they can make , not to please just Juve fans in England.
Btw i am sure you do not know that they stopped showing live matches on terrestial tv on wednesday becasue it clashes with a soap opera, now thats silly to us men
It's silly that Man Utd automatically draws the best ratings even if they're up against some unknown east european club... don't the English want to see other, bigger teams occasionally?
They probably do but they do show the other game late at night though in full
But you have to understand that Man United are the most popular club in England and I am sure it happens in Holland where the most popular team is shown more than the others on Tv
They are showing Newcastle vs Juve but thats on cable and to be fair its only the knowledgable football fan who watches foreing football, the average English fan is only interested in English football