Smart move (from marketing side), just look over Pogba, he has launched his own brand (PP), Ronaldo has it few years (CR7), same goes for Zlatan (A-Z), because it's easy for people to rember, gets you a recognision in the world, I believe it's not a stupid move (maybe I am wrong), but forget the old football, old Juve, these days it's all about the money if you want to be a top club now, your marketing staff has to be in step with top clubs, forget CL contender, Seria A champion, it's all about the money, Leicester didn't bring any huge name... why? money... sure they spend quite a bit, but who can pay their wages? (considering top players, not Musa, Slimani, Mendy,...), MUTD brought Pogba, Zlatan... both top players, could play in CL, win trophies in leagues, why did they go to MUTD? Money... FACTS! I know I didn't say anything new, but surely it's money everything that mathers for players, club, president, etc.