I think that's because it's the player issue shirt he's unboxing? Everything's usually printed on as transfers for a pretty much weightless shirt.
Fan one will probably have the badge stitched...
Nice shirt though, I really like the detail around the base of the shirt which is clearly replicating the exterior of the stadium. Only not sure about the massive white back though, it looks a bit like someone rushed to finish it.
It's sad but I think I've grown out of buying football shirts, I've not had a Juve one since 2012 now, I just find myself wearing the old ones I have and the ones that my dad has given me. Anybody else reached this 'stage' yet?