Juventus shirts 2013/2014 (17 Viewers)
- Thread starter Fake Melo
- Start date
It will be the end of an era, because the Nike signature on Juventus jerseys COME from the 2003-04 season, but those of the next season (2014-15) might be the last with the famous whisker. Currently, the Juventus companyperceives € 14.5 million per season from the so-called technical sponsor pursuant to a contract that puts in the hands of Nike also the marketing merchandising. The negotiations for the renewal of the contract, due to expire in June of 2015, do not seem to find an favorable outcome: on one side Juventus would like to increase the figure, on the other the Americans seem to be oriented to focus their resources in the Italian league over Roma , as well as Inter.
In short comes out a air of divorce and Juventus are looking around. Among the companies that seem to have a good chance to dress the Bianconeri in the coming seasons is the German company Adidas, which in Italy is the technical sponsor of AC Milan. The company of the three bands seems to be that which above all it is closer to the demands of the Bianconeri which start from a request of about twenty million euro per year. But if the separation from Nike now seems obvious, the marriage with Adidas is only one hypothesis. Producing the shirts Juventus is, in fact, an opportunity that is tempting to many brands. Of course, if Adidas were dull, it would be a small revolution for the style of the shirts. All their jerseys, in fact, have the traditional three stripes on the shoulders (between the big clubs linked to the German company Real Madrid, Chelsea, Liverpool and Bayern Munchen), a solution that – somehow – would change significantly the conception of Juventus shirts.
Really sad, coz Nike is at the top of their game right now. Im guessing we'll lock ourselves into another long contract if it's Adidas.
In short comes out a air of divorce and Juventus are looking around. Among the companies that seem to have a good chance to dress the Bianconeri in the coming seasons is the German company Adidas, which in Italy is the technical sponsor of AC Milan. The company of the three bands seems to be that which above all it is closer to the demands of the Bianconeri which start from a request of about twenty million euro per year. But if the separation from Nike now seems obvious, the marriage with Adidas is only one hypothesis. Producing the shirts Juventus is, in fact, an opportunity that is tempting to many brands. Of course, if Adidas were dull, it would be a small revolution for the style of the shirts. All their jerseys, in fact, have the traditional three stripes on the shoulders (between the big clubs linked to the German company Real Madrid, Chelsea, Liverpool and Bayern Munchen), a solution that – somehow – would change significantly the conception of Juventus shirts.
Really sad, coz Nike is at the top of their game right now. Im guessing we'll lock ourselves into another long contract if it's Adidas.
Just to put things in perspective though. Juve want about 15m from Nike, and Nike seem to want rights to their marketing and merchandising, which is where the divide lies. I actually think it would suit us to give Nike those rights. Here is a list of what other club's earn from their technical and kit sponsorship deals. Interesting reading.
Barcelona 30 (Qatar Foundation) + 33 Nike = 63 mln
Real Madrid 23 (Bwin) + 38 Adidas = 61 mln
Manchester United 25 (Aon) + 31 Nike = 56 mln
Liverpool 25 (Standard Chartered) + 31 Warrior = 56 mln
Bayern Monaco 23 (Deutsch Telekom) + 27 Adidas = 50 mln
Chelsea 18 (Samsung) + 25 Adidas = 43 mln
Manchester City 25 (Etihad Airways) + 15 Nike = 40 mln
INTER 12 (Pirelli) + 18 Nike = 30 mln
Sunderland 25 (Invest in Africa) + 4 Adidas = 27 mln
Milan 12 (Emirates Airlines) + 15 Adidas = 27 mln
Juventus 12 (Jeep) + 13 Nike = 25 mln
Barcelona 30 (Qatar Foundation) + 33 Nike = 63 mln
Real Madrid 23 (Bwin) + 38 Adidas = 61 mln
Manchester United 25 (Aon) + 31 Nike = 56 mln
Liverpool 25 (Standard Chartered) + 31 Warrior = 56 mln
Bayern Monaco 23 (Deutsch Telekom) + 27 Adidas = 50 mln
Chelsea 18 (Samsung) + 25 Adidas = 43 mln
Manchester City 25 (Etihad Airways) + 15 Nike = 40 mln
INTER 12 (Pirelli) + 18 Nike = 30 mln
Sunderland 25 (Invest in Africa) + 4 Adidas = 27 mln
Milan 12 (Emirates Airlines) + 15 Adidas = 27 mln
Juventus 12 (Jeep) + 13 Nike = 25 mln
Yea, it will interfere with the overall look. We will probably have something similar to Sunderland and west brom
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http://rdfsports.blogspot.com/2013/01/juventus-adidas.html
I dont like the home one but the other two are some nice ideas. I still prefer nike
- - - Updated - - -
http://rdfsports.blogspot.com/2013/01/juventus-adidas.html
I dont like the home one but the other two are some nice ideas. I still prefer nike
