Juventus and Nike have today unveiled the new away kit for season 2012/13. The elegant shirt, bearing new sponsor Jeep, is flood black, a colour chosen to highlight the Bianconeri’s determination and hunger for success. The matchday shirt will no longer feature the Scudetto stars. Instead, an inscription reading ‘30 sul campo’ can be found underneath the club badge.
These stars, however, are present above the badge in the version on sale to supporters. An extra third star can be added at any of the club’s Juventus Stores.
Buy the new shirt and add the third star
Read the official press release
FLOOD BLACK FOR THE NEW JUVENTUS FOOTBALL CLUB AWAY JERSEY UNVEILED TODAY BY NIKE
Great attention on the environment, engaging design and reference to the Club’s values.
Turin, 15th June 2012 – Nike and Juventus Football Club today unveiled the new Away kit of the Serie A champion team for next season. The kit draws inspiration from the glorious past of the Italian Championship Winning Club and celebrates its extraordinary new successful results.
The kit is flood black, a colour chosen to highlight the determination and hunger for success. The details on the jersey, shorts and socks are a tribute to the key values on which the Club was founded.
The crew neck design is inspired by the 1941-42 Coppa Italia winning jersey. The inner neck graphic on the shirt is a club motto - “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning is not important, it is everything), symbol sentence by Giampiero Boniperti.
The socks are also all black with ‘Juventus’ written in white.
The new home kit is made from Nike’s ground-breaking recycled polyester, making it their most environmentally friendly kit ever produced. Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles. This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Nike has used an estimated 1115 million recycled plastic bottles to create its high performance kits since 2010.
The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.
Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.
Nike Pro Combat base-layers are used by athletes to compliment playing kits to further improve comfort and increase protection from injury.
The Juventus Football Club Away Collection is complemented by a lifestyle sportswear collection off the pitch designed for those fans eager to wear their passion for Juventus with style and elegance in their free time.
The new Away jersey will be sold in its version with the 2 stars above the Juventus FC crest. For all Juventus supporters the next season jersey will come along with the Scudetto and a special written patch "30 sul campo" (30 well-earned on pitch).
The Away jersey will be available from 1[SUP]st[/SUP] of June at Nike Store, Juventus Store and other selected retails.
For more information: www.nikeinc.com.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats, Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories, Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories, and Umbro Ltd., a leading United Kingdom-based global soccer brand.
For more information, visit www.nikebiz.com
Source: Juventus.com
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