3 year deal with Jeep for front of shirt sponsorship. The deal is worth a massive 35 Million Euros cash plus supply of vehicles. Jeep is Chryslers most prominent brand and is part of the Fiat Group since 2009. Fiat control 51% of the American giant motor corporation. Fiat CEO Sergio Marchionne, Juventus President Agnelli and Fiat President Elkmann made the announcement in Turin on Thursday.