Are we really that poor that we had to sell the fucking stadium name? Its embarassing.
In order to aid fund the stadium, a deal was made by blanc to sell naming rights to sport5 for 12 years. This means they pay us, and can look for a sponser for the name
They however didnt bother finding a sponser so we called it J stadium, untill this summer as they allianz stepped in.
In a couple of years when the deal with sportfive expires , we can decide what to do with it again.
We might do the same again tho
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75 millions to have the stadiums name right for 12 years. For 6 years they could not find a sponsor and it has happened just now. They'll be getting 3 million a year and will collect 18 in total until the contract expires in 2023. So 75-18 is -57m loss for them.
This is better explained