Blanc hails 'innovative' Juve arena Tuesday 10 November, 2009
--------------------------------------------------------------------------------
President Jean-Claude Blanc admires the progress on the new Juventus arena. “In 2011 we’ll have one of the most innovative stadiums in Europe.”
Work has already begun in earnest on the restructuring work based on the site of the old Stadio Delle Alpi.
Turin Mayor Sergio Chiamparino paid a visit today to check on progress and in around 600 days the new 100m Euro venue should be inaugurated.
“This is our mission,” declared Blanc. “The objective the Board of Directors set three years ago has been followed without taking anything away from the sporting resources.
“In May 2011 Juventus will have one of the most innovative stadiums in Europe, with fans physically closer to the pitch and an integrated commercial area covering 35,000 square metres.
“We will make the new stadium our calling card, just as Bayern Munich, Real Madrid and Manchester United have done.
“It is with them we must compare and contrast, including in terms of generating income from the stadium.”
Juventus will be the first club in Serie A to own their stadium, as all others rent the arena from the local council.
Consequently there are few marketing ties in the structure and the revenue generated from the fans is split.
Juve calculate their income from the stadium should double to 40m Euros under the new system.
They currently share the Stadio Olimpico with Torino, but that venue will become solely Toro’s from 2011 and renamed Stadio Grande Torino.
Channel 4