Even after securing a fourth straight Serie A championship the arguments will roll on as to whether Juventus has won 33 Italian Championships or 31. But what is not in doubt is that The Old Lady is once again the dominant side in Italian soccer.
Straddling the Italian game is not what it used to be but for the first time in almost a decade there are signs that Italian teams are re-emerging as legitimate forces in European competition.
On Thursday, Napoli plays Ukrainian side Dnipro Dnipropetrovsk and Fiorentina faces Sevilla in the two semi-finals of the UEFA Europa League. On Tuesday, Juventus hosts defending champion Real Madrid in a semi-final of the UEFA Champions League.
The combined effort means that Italian clubs have stemmed the downward spiral that cost the league a third automatic Champions spot in 2011 although it will take another stellar performance next season to threaten the additional benefit enjoyed by the Bundesliga and the Premier League.
This is the furthest Juventus has progressed in European competition since they finished as runners-up to Milan in the 2003 Champions League.
Exchange rates at historical values
*Serie B – all others Serie A; ** Forbes annual soccer rankings will be published this week; *** Operating Income = earnings before interest and taxes
The most significant change to Juventus’ financial picture was the building of a new stadium. The 41,000 seat Juventus Stadium replaced the cavernous Stadio delle Alpi and was opened at the start of the 2011/12 season.
The increase in gate receipts helped buffer Juventus from the realignment of broadcast revenues. Serie A returned to centralized selling for the 2010/11 season and that meant top clubs such as Juventus and Milan took a significant financial hit.
The significant bump in TV revenues for the 2012/13 season was Juventus’ reward for making it to the quarter-final of the Champions League. Juventus pocketed $70M (at today’s exchange rate) driven by a bumper domestic TV deal that increased Italy’s market pool by over 65%.
2013/14 delivered another $54M to Juventus through the two UEFA competitions even though they failed to qualify from the Champions League group stage and lost in the semi-final of the Europa League.
This season promises to deliver another healthy boost to Juventus revenues. Even if Juventus goes out to Real Madrid there is a very good chance that the Italian club will pocket more money than any other club, even the winner.
Should Juventus progress to the Champions League Final it will be worth at least another $7M with a further $4.3M should they finish as the champion club of Europe.