The actual local SKY coverage of Serie A in Italy is absolutely top notch. Exactly like the Premier League. Proper HD, highlights, nice sets, professionaly set out etc. One of the main problems are the stadiums though, you get pretty sucky camera angles which takes a bit away from the footage.
The problem is the international broadcasts/highlights packages of Serie A which are absolutely amateur and make the product look old, unprofessional and terrible. If that's what you're referring to then I agree, they need to fix that up big time. I remember back in the old days they used to have a really cool Serie A highlights show with James Richardson, twas fucking quality.