Btw, what do you all make of the reports about Italian viewership of Serie A being down significantly this season? La Gazzetta dello Sport published an article on this yesterday, and the last couple of issues of Calcio 2000 have had articles focusing on the decline of viewers for 90º Minuto, Domenica Sportiva, and even Italy NT games.
The common claims for the root cause of this includes the longer Serie A season with the additional teams, media saturation, a "ho hum, Juventus is leading the Scudetto race again" attitude, and Italy's boot from Euro 2004.
I can see points for the second and third, but not so much the others.