It's not. The problem is that it's faster than ever. You get teams who play so fast they can't even follow their own pace. I'd say Juventus, Real, Barcelona, Bayern.. those teams play some very good football. But whereas you used to have smaller teams who played attractive football too, now they're all about physicality, speed and making things tough.
You just explained why it is. It all has to be about speed and physicallity. Defending gets worse each and every year. The number of exciting players or players with genius in them, are incredibly thinned out.
Truth is, do teams have a choise ? Are there actually players to play the better football styles ? Where are the genius passers. The trickster dribbelers that are a nightmare to defend ? Big midfield generals. Gone
I can make a huge list of iconic players of the past 2-3 decades, and you'll notice not a single player today comes close.
First, the insane fullbacks went away. Then, actual tricksters dribbelers that were effective went away. Then the #10's went away. Then all of a sudden the number of non crapshit centrebacks thinned out immensely.
Then, accurate longrange passers thinned out
The latest, is the thinning out of actual midfield generals.
Next on the list : the downfall of actual profilic box to box midfielders
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I'll agree on one thing : I keep enjoy watching juve, and italy(cause its mostly juve). They preserved their style.