Well Morata is young, and unless you're insanely good and/or have a very marketable name I.E James after his WC you don't start for Madrid at a young age when you're an attacker, they like to spend hundreds of millions rejuvenating that department
But yeah generally Spanish strikers are shit atm but Costa (Still counts) has been raping for Chelsea and obviously Atletico and Morata looks decent.
Llorente, Torres etc are pretty shit though.