Because they sell the club and wanna cash in now?
They are not into rivalry stuff when they will not cope with Juventus and the anger of fans anymore. Right now they must be in "garage sale" mode and selling bernardeschi is good business, since they will sell everything else at the first offer for 300mils. Football matters are not a priority anymore for them, just business.
Bernardeschi will be a great creative spark we sorely need. 40 mils is okaish taking in account how much players are being sold for outside of italy.
About him vs dybala.... both come with more or less the same pedigree, promising young players who could give more.
When dybala came...a lot of people were also having doubts about him....and his price was also hyped a lot because of Zamparini did a fierce marketing campaign....calling him the next messi every week
