From next season Europa League winner will
automaticly qualify to CL, so I think that from this point every italian team should treat EL seriously. For teams like Lazio, Parma and Fiorentina it gonna be the only way to get to the Chamipions League - through winning Europa League. Passing group stage is easy, if you won't snub your rivals, the problems will arise in knockout stage.
Anyway, I expect from Parma to gather more co-efficient points than Udinese used to