It is. Viola fans hate Juve almost more than they love Fiorentina. One of my best friends is born and raised in Firenze, so I know quite a bit about the Juve-Fiorentina rivalry. Glad to see a forum member who takes notice. Inter, Torino, Milan, Bologna and Parma are other examples of clubs that truly despise us, but Fiorentina is definitely on another level.