Well this competition is definitely more prestigious than the Coppa Italia, that's for sure. And there are quite a few here would would like to win the Coppa Italia, so having a go at the EL shouldn't be seen as a catastrophe really.
It would be fun to play in that final at the Juventus Stadium, I'd really like to see that. And the money, although a far cry from the CL revenues, are decent enough (that is if we win the entire thing), so that's another incentive.