The benefits for CR7
If Ronaldo's goal was to surpass Messi's 50 million in wages, Juventus can not satisfy him. But Italy could.
CR7 has partners such as Armani, Tag Heuer, Castrol, EA Sports, Herbalife, American Tourister, not to mention the lifetime deal with Nike, and is preparing to pass 350 million social media followers. The problems with the Spanish tax authorities with which he has negotiated a fine of about 19 million euros are linked to the management of his image rights.
Like all high-earning players, CR7 has sold his rights to companies based in tax havens (British Virgin Islands and similar). Those who want to exploit the brand must "buy" it from these entities. In this way, on the proceeds CR7 "paid" taxes according to (non-existent) local rates. The Spanish tax authorities contested this practice and had to recover at least 19 million for the 2014-17 period. Now there will no longer be any need for it.
Thanks to the rule on new tax residents in Italy, introduced by the Stability Law of 2017, on foreign earnings from real estate investments, dividends and capital gains, Ronaldo will be able to pay only 100 thousand euro in taxes per year. Therefore, having revenues of over 50 million dollars in extra-currencies can save even 20 million euros in taxes. A good fiscal gain without the fear of inspections of the revenue agency.
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