Logos Part 1
I'll try to post some creative logos here, and we'll see the innovative idea behind each one of them...
I am not sure how many of you have noticed a hidden symbol in the Federal Express logo:
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
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The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular: