This is a storm in a teacup. Every generation laments the "demise of civilization" because it is not a society in their own image. When you're no longer setting the trends and other people can make decisions it's scary. Believe me, I know, I used to be the dictator on juventuz.com.
For what it's worth I find this Chilean image highly disturbing. I do not infer from that "unethical", because that would be a decision made based on thin air.