The problem Spurs faced was that Dybala had sold his image rights to make money from his “personal likeness” to a company based in Malta and owned by his former agent, Pierpaolo Triulzi. Tottenham would have wanted to use Dybala's image to sell merchandise, making money on their investment in him.Jan 1, 2020
so it's hardly a proof for what you wrote. if you can't find better sources then let's leave it like that.
