Well yea I know most of Asia is still pretty sour on the Japanese :P
But South Koreans might still feel some pride at having a Korean player at a big club. Chinese are bizarre, who knows what they would feel.
You don't think some Asians wouldn't be happy just to have a an Asian player at a big club? Not like they have much choice to be picky
I mean there is that Korean at Tottenham and Shinji Kagawa at Dortmund but meh
I imagine we are signing him for his football potential not his marketability. Not a lot of North Koreans watching Serie A on the regular.
If it was marketing we would just sign some shitty Chinese player.