I honestly don't understand what you are talking about. It would still be 2x30 minutes. If anything it would be more predictable how long a game would take. If advertising revenue was negatively impacted by any of this, then how do you explain the existence of the NBA?
nba is an american sport, and its popularity outside the us tv market is nowhere near football. you can't see nba or nfl on any european non-sport channel on a regular base. also, us major sports are a different spectacle than european football. i read a while ago that an average nfl match has like 11 minutes of pure game time, and the whole game lasts about 3 hours. 11 minutes ffs
you can say a lot of things about fifa and uefa, but you can't say that they don't know how to sell football. if all they'd need is some pure game time to make football better and more profitable, how do you explain the longevity of the current format? nobody would ever touch that. why is stopping the clock during matches an other 'only on tuz' kind of idea? why the smart and corrupt, money-driven leaders of the sport have never ever thought of introducing it?
i'm still saying that consistent refreeing is the key to stop play acting and time wasting.
