found this:
Even more important, symbolically, for Italians, the Agnellis own the crown jewels of Italian sport: Juventus and Ferrari. All over the country, black-and-white flags are draped from windows and balconies declaring support for the "Old Lady" of Italian football; or else people cover their clothes and cars with images of the cavallino rampante (the "little horse rampant", which is the symbol of Ferrari). When Ferrari wins a grand prix, Italian drivers hoot their horns for hours -- which means that, of late, any Sunday siesta has been impossible. Even if there's a war on, when Alessandro Del Piero pulls a hamstring, or Rubens Barrichello gains pole position, all other news is either relegated or else ignored entirely.
I guess, many have ferraris...