Dan

Back & Quack
Mar 9, 2004
9,290
Perhaps someone should. Could be a damn good marketing scheme.
oh i retract my statement, its gotten good now

I think its the balance of finding the perfect average longetivity, so they dont break after 2 months and you think: im never buying that brand again, but if it lasts 4 years, then you probably will buy that brand again, but will only buy a pair of shoes every 4 years, as opposed to maybe every year? wheres the fine line between consumer loyalty in terms of longetivity and maximum profit?
 

Enron

Tickle Me
Moderator
Oct 11, 2005
75,665
oh i retract my statement, its gotten good now

I think its the balance of finding the perfect average longetivity, so they dont break after 2 months and you think: im never buying that brand again, but if it lasts 4 years, then you probably will buy that brand again, but will only buy a pair of shoes every 4 years, as opposed to maybe every year? wheres the fine line between consumer loyalty in terms of longetivity and maximum profit?
I think some companies have found a way around that. Take for instance the fact that hardly anyone these days has a single pair of shoes. You find a product like Timberland or New Balance that tend to have very long lives. People get hooked on the longevity and build brand loyalty as you said. So the question is how do we get these people to buy shoes more than once every four years?

I think the simple answer is style. As Andy (red) said earlier he has two almost identical pairs of shoes, because of style. New Balance had a reliable retro looking sneaker back when I was in high school. They sold tons mostly because they came out with a smattering of colors and styles even though the shoe was basically the same. It was similar with Timberland. The sturdy work boot. It's comfortable and long lasting, but dress it up and it becomes a fashion piece.
 

Users Who Are Viewing This Thread (Users: 7, Guests: 235)