Secretly, I like it too. My mom watches trashy entertainment shows, and I have to give the TMZ guys credit: they totally blew up the format. A bit like what the Daily Show and Colbert Report did to TV news. Small budget, good writing, and they made it funny -- an often sarcastic look at what they cover (an example being that video).
I think there's a real place for that in football. There's enough characters and stupidity, and given sports is just entertainment anyway, someone needs to come up with the TMZ of football and just blow all those blowhards like Goal, SoccerNet, Eurosport, Sky, and the like out of the water.