How does that have anything to do with creating things? Twitter hashtags are so you can get news you're interested in. That's why news stations use them too. You wanna find out what CNN thinks about the world cup? Check out #CNNWC2014
It has
nothing to do with creating things, but people are cramming them in their video and TV show credits, titles, etc., anyway. It seems fine now, but in 10 years we're going to be watching reruns like we do of
Seinfeld now and thinking, "What the hell is all that gibberish?" the way today we look at things like AOL keywords -- let alone MySpace pages.
No foresight whatsoever: it's the adoption of a disposable culture where nobody thinks about what the shelf-life is going to be beyond the next couple of weeks. And with TV shows, for example, they don't even become profitable until
five years later when they finally reach syndication.
To not even notice that is to be cluelessly stuck so much in the present that you can't even conceive of next month.