Expensive cringe. But at least it provoced some "Darf man das?!" Articles.
I think the main question/problem in the media was the teaser video, not the whole one. They've discussed "
Is it allowed to use holocaust scenes for advertising?", because in the short teaser video the week before, where they've picked the KZ-scene out of it to trigger the most attention..
In general the video is quite impressive, german history illustrated in a different manner.
On the other hand I already can see people on the concerts screaming "DEUTSCHLAND" which will be cringe indeed.