For god's sake FIFA isn't allowing those sponsor names. It is horrible...
In some years FC Bayern Milchschnitte vs 1860 Löwenbräu are playing in Allianz - deine Versicherung stadium.
Football sell out. The drawing to the world cup was really pathetic. A magician, mascot show and Heidi Klum. A big pre show for 10 minutes interesting of what really counts.