I don't f*cking get it. The Internet is meming the crap out of this. Why?
There's nothing in that video that I don't see every hour on RAI International from Italy. Seriously... have you seen the "Varietà" breaks on RAI??
Why aren't there monster Internet fads over the stuff I see every hour on RAI? There's really no difference.
Anybody who watches Italian football on RAI gets subjected to this stuff regularly. It's hardly a cultural phenomenon worthy of a world tour. Some people have been living under a cultural rock to not know the excessive volumes of this stuff that exists.