From Romeo Agresti’s site ilbianconero.com
(Translated)
In the slowdowns, as well as in the accelerations. In the decisions made and in those postponed, in the vibrant atmosphere that has surrounded Continassa for the past few weeks. In all of this, the common thread is the renewed protagonism of John Elkann within the Juventus club.
Politics and the economy, U.S. tariffs, and the complicated period for the automotive industry. John Elkann is saying little about Juventus at the moment, but his actions speak louder than words. The capital increase project speaks volumes — yet another strong signal reinforcing the club’s finances, providing security and room to maneuver. It shows that Exor — despite rumors and whispers — has no intention of stepping down from its role as Juventus’ majority shareholder.
Exor and Elkann themselves have also recently decided to take a leading role in the matter of Juventus’ main sponsor.
Juventus sponsor — where do things stand?
On the first team’s kit, the youth teams’, or the Women’s team’s; on the backdrops behind interviewees — in recent months, the number of brands choosing to invest in Juventus has grown. It’s a sign that serious work has been done at Continassa. Of course, there is still that blank space in the center of the jersey, currently filled by Save the Children.
After overcoming a few obstacles, Francesco Calvo’s work has paid off regarding the main sponsor. Translation: the Juventus executive now holds a couple of offers that, in terms of value and duration, are considered fair and acceptable.
Juventus sponsor — is Jeep coming back?
As reported by 2TALKS, Elkann’s active role could result in Jeep committing to match the best sponsorship offer received so far — thus avoiding any financial disadvantage to the club.
So the natural and legitimate question arises: what has changed since Jeep’s sponsorship deal ended? A lot — nearly everything. The leadership of Stellantis has changed: former CEO Tavares has left the group, and with him, the restrictions he imposed — including those on investments in football. And who’s now holding the reins? The very same John Elkann who, as mentioned, has not only zoomed in closely on Continassa but has also chosen to take direct action. In short, the possibility of Jeep reappearing on the Juventus jersey is very high.
Juventus sponsor — the Club World Cup issue
Will Juventus appear in the United States with Jeep as their sponsor? As of today, it’s a very real possibility. Will it be in synergy with other brands? That remains to be seen. What is certain, however, is that Juventus must be wearing the Stellantis car brand — or have confirmation it will be the main sponsor next season — before the final matchday of the league, in order to display it at the Club World Cup.