The Financial Situation (10 Viewers)

[j0ker]

“Prior to 2015, licensing and retail activities were not managed directly bytheJuventus Football Club,” explains Montesion. “In thetwo years since, we have substantially revised our licensee portfolio, consolidating firstly our market in Italy, andthenoverhauling ourinternational development program. Now we are coveringnearly every productcategory, and counting more than 100 licensees worldwide. Juventus is now poised to delve into an even wider brand licensing program including a range of product categories. We aim to give a wider, deep and transversal meaning, seeking new targets and looking for new distribution channels.”

https://www.licenseglobal.com/sports/ble-juventus-fc-re-brand-drives-new-licensing-opportunities

Can someone tell us what this means?

 

Buy on AliExpress.com

[Suns]

Wonder if Exor and Agnelli family want to use football and Juventus as a marketing platform to sell more cars? There are not more recognizable people than some of these football superstars world wide. It just so happens that Exor owns a football team that could benefit from all of this

 

[edgardavids2608]

Wonder if Exor and Agnelli family want to use football and Juventus as a marketing platform to sell more cars? There are not more recognizable people than some of these football superstars world wide. It just so happens that Exor owns a football team that could benefit from all of this

Yeah they should put one of their car brands on the front of our Jersey!!!Maybe Jeep?

 

[Suns]

Yeah they should put one of their car brands on the front of our Jersey!!!Maybe Jeep?

lol, thinking about using superstars in that juve jersey with a jeep

 

[campionesidd]

Yeah they should put one of their car brands on the front of our Jersey!!!Maybe Jeep?

American outlets already over this.
https://www.bloomberg.com/news/arti...do-s-move-to-italy-a-big-score-for-jeep-brand
http://www.foxnews.com/auto/2018/07...perstar-worlds-most-famous-jeep-salesman.html

 

[Suns]

Is it true that we have a different deal when it comes to Adidas and that we get way more % than other teams usually do?

 

[campionesidd]

Is it true that we have a different deal when it comes to Adidas and that we get way more % than other teams usually do?

From what I’ve read, we sacrificed 6 mil a year in our deal with Adidas in exchange of letting us getting all the revenues from jersey sales at the 4 Juve stores in Italy and online. Adidas makes money from jerseys sold in Adidas outlets over the world. Will attach a source if I find one

 

[AFL_ITALIA]

From what I’ve read, we sacrificed 6 mil a year in our deal with Adidas in exchange of letting us getting all the revenues from jersey sales at the 4 Juve stores in Italy and online. Adidas makes money from jerseys sold in Adidas outlets over the world. Will attach a source if I find one

Please do, I'd be very interested to read about that.

 

[campionesidd]

Please do, I'd be very interested to read about that.

It seems to be a Corriere dello Sport report, but I can't find the original source.

 

[vodka]

It seems to be a Corriere dello Sport report, but I can't find the original source.

https://www.reddit.com/r/Juve/comments/8yraku/according_to_corriere_dello_sport_juventus_will/

yeah just a tweet, but the reports do state this.

 

[Akshen]

you can find it here:
http://www.calcioefinanza.it/2016/0...ome-funziona-sponsor-licensing-merchandising/

translated:
Juventus Adidas agreement, changes to the original contract
With the changes made to the agreement with Adidas , Juventus has renounced the additional 6 million guaranteed minimum, with the goal of earning more through the direct management of licensing and merchandising. Direct management, which is good to underline, involves not only a potential increase in revenues, but also greater investments and higher operating costs.

So will Juventus' strategy be rewarding? But above all, will it allow us to bring the commercial revenues of the Juventus club closer to those of the top European clubs? To answer these questions we examined both the previous agreement that linked Juventus to Nike and the new agreement with Adidas to understand the differences and calculate what could be the benefit of the new strategy on the accounts of the Juventus company.

- - - Updated - - -

This change is probably crucial for us to finance the whole deal. Reports say we could get close to 40% from each sold shirt - its all speculation and we will see the real number once the financial report is annouced, but still we are getting more than guaranteed 6m.

 

[Zacheryah]

In hindsight, that was fucking brilliant considering the CR7 deal now

 

[Akshen]

Yeah, but the rumour about selling 520k shirts is probably bullshit. Afaik they counted visits on official Juve site and came to conclusion that this is the number of sold shirts.

 

[Hust]

Probably posted in another thread...



Juventus could make summer profit
By Football Italia staff

Juventus could reportedly end this summer’s transfer window with a profit, despite their huge expenditure on Cristiano Ronaldo.

The Bianconeri have signed the Portuguese superstar for €112m, and it’s believed his contract is worth €30m net per season.

Given that clubs break down the cost of a transfer over the course of a contract, L’Équipe points out that CR7 will cost around €90m on each balance sheet until his contract ends in 2022.

That is roughly a 25 per cent increase compared to what the Old Lady currently spends.

However, the newspaper points out that Ronaldo will provide an instant marketing boost, with four million more social media followers since his arrival.

Juve manage their merchandising and licensing without intermediaries, so can profit handsomely from the increased exposure.

The last financial statement recorded €128m in commercial income, but that should hugely increase with the arrival of Ronaldo.

At Real Madrid, L’Équipe reports, CR7 shirts accounted four 40 per cent of total sales.

While the bulk of shirt sale revenue goes to Adidas, the agreement provides for “additional royalty payments upon exceeding a threshold of sales”.

The Bianconeri would also be in a strong position to renegotiate their sponsorship agreements with Adidas and Jeep after Ronaldo’s arrival.

There is less room for manoeuvre on ticket sales, as the Allianz Stadium only holds around 41,000 and is already 94 per cent sold out.

That said, the club did increase season ticket prices by around 30 per cent, which will bring a prospective extra €10m.

Television rights should also be more lucrative this season, with an extra €30m for the Old Lady if last season’s Serie A and Champions League campaign was to be repeated.

Juve have already brought in around €50m from player sales, with Emil Audero, Alberto Cerri and soon Rolando Mandragora all leaving with buyback options.

Stefano Sturaro and Marko Pjaca could bring in around €20m each, and there is interest in both.

That’s without even considering a potential €50m sale of Daniele Rugani to Chelsea, while Gonzalo Higuain could also go to Stamford Bridge for €60m.

 

[Amer]

Don't know if posted. It seems we don't have to worry about FFP for now. We stand well.

https://www.juvefc.com/financial-impact-of-cristiano-ronaldos-move-to-juventus-part-1/

 

[dyl1dyl]

Not sure if this has been posted. Financial analysis of the Ronaldo move by KPMG, a big 4 audit firm.

https://www.footballbenchmark.com/d...chmark_Ronaldo Economics_Press Release(3).pdf

Summary is

The annual financial impact that such transfer acquisition will have on Juventus FC’s accounts is estimated to be EUR 85 million, or EUR 340 million
over the 4-year contract period but they feel that there is a lot of room for Juve revenue to grow for sponsors, tickets, prize money

 

[juventino320]

Juve will milk that cow to the last drop

 

[Hust]

Accurate?

 

[X Æ A-12]

Arjun Pradeep. Love that name

 

[Xperd]

Accurate?

YES 100%