The signing of Ronaldo is a clear signal of another era, where Juve will try to lure more marketable names and close the gap with Barca, Real, United, maybe even change of a manager in favor of someone with different approach, less pragmatic with the style of play more appealing to broader audience. We have won 7 straight titles but the growth of our commercial income was slow paced. Only few months into the new season and having the world's most marketable player as a cover of our project, led to negotiating more than double the previous figures. I feel Agnelli will make some drastic decisions next summer. Our sporting success over the last 7 years have been spectacular, but if you ask a neutral fan how he would describe Juventus style of play, sadly 9/10 would say boring, tedious, etc...