Problem is also that the Italian broadcasters are also slave to a weak domestic economy and won't put up for TV rights to the same extent. Furthermore, Serie A's international strategy for content distribution is put simply: absolutely illogical.
Serie A & La Liga both took deals from BeIN, bidding more than the rest. The problem is 2 fold:
-BeIN may pay more, but in North America, offers the WORST distribution. It's network is NOT distributed widely because it is not an incumbent like Comcast, or Rogers/Bell. Bell in Canada has 5 English cable networks for distribution, multiple french networks, and a broadcast network. These are all offered on fairly basic packages. BeIN has 2, and one is in Spanish. None of them are carried on basic packages, and quite frankly are VERY expensive (~$15 in addition to your package). To put into perspective how bad BeIN is, if TSN is showing an EPL game, you get high quality advertisement (cars, restaurants, telecom companies, etc.). One BeIN? Direct Response advertisement, which essentially means call (insert phone number) to order our ****ty product. Those ads are the lowest of the low.
-Serie A takes a back seat to La Liga. Juventus could play Lazio, and Real Madrid Levante would take priority.
It's a huge problem, and huge **** up by the powers running Serie A.
- - - Updated - - -
it will probably be lowerr To-mate
Still is a shame the ammount Serie A gets for internationals tv rights (200m) when everyone else get much more globally.
it's all serie A management fault if things don't improve. They do nothing beside keeping their standing point in fear of losing their bit of power.
Won't be lower - it doesn't happen with Sports Rights. It just won't see the same type of inflation as the other leagues.
Buy on AliExpress.com
