We could do the same if Exor wouldn't be so cheap.
I'm still not over the fact that we renewed our shirt-sponsor deal for 6 years, while only getting an increase of 4 millions. If they would be good business people, they would know the only way to grow is investments. Volkswagen invests 30 millions a year into their club Wolfsburg, we only get around 17m despite being the much better brand.
Next year thinks will look better though. All 3 TV deals have been renewed with higher fees, the CL rights have been bought by Mediaset, the tv rights within Italy by Sky and Mediaset and the foreign rights have been sold for a higher fee as well. Also we will get twice as much money from switching Adidas than previously.
All in all we should receive around 50-55m more starting from next year. That's the good news. The bad news is that this probably will be the last big increase for a while, since all new agreements are for multiple years.