Summer Mercato Thread 2018 (70 Viewers)

[amir3323]

Reminds me of those retarded United fans back in 2016 who were saying the Ibra jersey sales fully paid for the Pogba transfer in the same transfer window.

 

Buy on AliExpress.com

[Maddy]

Don't worry gays :jj: will pay for CR7

 

[kao_ray]

So if sold 50 million shirts how much percentage of share would we get

According to my lame calculations:

50 mil jerseys * 80 euro (avg. price for a jersey) = 4 bln

This makes 13% from 4 bln = about half a billion profit for Juve

lel

 

[Osman]

I’d say Higuain and Rugani for sure, Benatia and Sandro with the right offer too. That will give firing power. Don’t forget Juve sold more than half a million jerseys day 1


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Yeah but we only get 15% of short sales profit no? We got played by Adidas.

Sent from my SM-G965F using Tapatalk

 

[italiacalcio10]

I don't think we get that high percent on shirt sales. In Juve financial report 2016-2017, we seems to make only 10,9M out of ~850.000 shirt sales, that ~13% only. There are two lines about that:

Revenues from sales of products and licences = €19.2m
Purchases of products for sale = €8.3m

Edit: sorry, don't see @italiacalcio10 post above ^^

That's the tough part - there are no 'official jersey sale numbers' that I can see. There are other components. 850.000 is off the a website that estimates, but we don't know for sure. And we don't know how many are official either. Granted I may be on the low side at 325,000. I just tried to illustrate how the flow of profits would work. Licensing were be 100% margin. Stuff though Juventus store would be low margin (not more than 30% I'd think since it would be purchased from Adidas) I think. I ends up resulting in ~62% margin. We also have no idea of the breakdown of direct & indirect channels either.

Obviously there is no perfect science here hahaha.

 

[emdeJuventino]

My friend designed such a masterpiece CR7Juve T-shirt and gifted me one
Now wanna share it will all the juventinos :juvefan2:

There it is : https://teespring.com/fr/ronaldo-juventus-football#pid=2&cid=2397&sid=front

 

[j0ker]

So if sold 50 million shirts how much percentage of share would we get

We usually sell 800k jerseys per season, and you think we sold 52mln in a few days.

If we achieve 2.5mln a season we should be over the moon.

 

[Quetzalcoatl]

My friend designed such a masterpiece CR7Juve T-shirt and gifted me one
Now wanna share it will all the juventinos :juvefan2:

There it is : https://teespring.com/fr/ronaldo-juventus-football#pid=2&cid=2397&sid=front

Nice try

 

[kao_ray]

We usually sell 800k jerseys per season, and you think we sold 52mln in a few days.

If we achieve 2.5mln a season we should be over the moon.

I agree, but 500k shirts for a day is insane. I'm very curious to see how many Juve will sell for a year.

 

[DanielSz]

“Marotta and Paratici weren’t directly involved in the purchase of Cristiano Ronaldo. Now it’s their turn to give a gift, which they have been working on for months.” @MomblanOfficial on TopCalcio

 

[kao_ray]

 

[j0ker]

I agree, but 500k shirts for a day is insane. I'm very curious to see how many Juve will sell for a year.

MU and RM who have the biggest fanbases out there sell around 2.8mln.

Doubt we can go over that.

 

[emdeJuventino]

Nice try

haha hey i might get a comission though :jvefan:
As i'm planning to commit to this forum, i think it's not a bad thing to do ::

 

[italiacalcio10]

I don't know everyone is getting this 800k figure. I think I may have even been high with my estimate at 325.000. Obvious some could just involve other licensed apparel as well. But in their annual report: The number given for jersey sales specifically is 41,000 lol. This may only refer to direct sales, but that being said: that would suggest that any volume above 41,000 is done via licensing.

 

[athas]

That's the tough part - there are no 'official jersey sale numbers' that I can see. There are other components. 850.000 is off the a website that estimates, but we don't know for sure. And we don't know how many are official either. Granted I may be on the low side at 325,000. I just tried to illustrate how the flow of profits would work. Licensing were be 100% margin. Stuff though Juventus store would be low margin (not more than 30% I'd think since it would be purchased from Adidas) I think. I ends up resulting in ~62% margin. We also have no idea of the breakdown of direct & indirect channels either.

Obviously there is no perfect science here hahaha.

Yes, we don't have enough clue. And thank you, sir, I learn many new things from your post

 

[kao_ray]

MU and RM who have the biggest fanbases out there sell around 2.8mln.

Doubt we can go over that.

Who knows man. I've never seen a transfer of this magnitude. A sport icon like Michael Jordan and a 5 Ballon d'Or winner being transferred to a popular club like Juventus. This is far beyond normal and this is why I won't be surprised if we break some records here and there.

 

[Osman]

Since Adidas. We took a cut in the sponsorship deal from 29 to 23 millions per year, but we sell directly


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Really? Good news if so.

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[DanielSz]

“Marotta and Paratici weren’t directly involved in the purchase of Cristiano Ronaldo. Now it’s their turn to give a gift, which they have been working on for months.” @MomblanOfficial on TopCalcio

Follow up: this has to be Pogba, maybe SMS.

 

[j0ker]

I don't know everyone is getting this 800k figure. I think I may have even been high with my estimate at 325.000. Obvious some could just involve other licensed apparel as well. But in their annual report: The number given for jersey sales specifically is 41,000 lol. This may only refer to direct sales, but that being said: that would suggest that any volume above 41,000 is done via licensing.

I asked this on another thread. What does this mean?

“Prior to 2015, licensing and retail activities were not managed directly bytheJuventus Football Club,” explains Montesion. “In thetwo years since, we have substantially revised our licensee portfolio, consolidating firstly our market in Italy, andthenoverhauling ourinternational development program. Now we are coveringnearly every productcategory, and counting more than 100 licensees worldwide. Juventus is now poised to delve into an even wider brand licensing program including a range of product categories. We aim to give a wider, deep and transversal meaning, seeking new targets and looking for new distribution channels.”

https://www.licenseglobal.com/sports...-opportunities

 

[italiacalcio10]

I asked this on another thread. What does this mean?

“Prior to 2015, licensing and retail activities were not managed directly bytheJuventus Football Club,” explains Montesion. “In thetwo years since, we have substantially revised our licensee portfolio, consolidating firstly our market in Italy, andthenoverhauling ourinternational development program. Now we are coveringnearly every productcategory, and counting more than 100 licensees worldwide. Juventus is now poised to delve into an even wider brand licensing program including a range of product categories. We aim to give a wider, deep and transversal meaning, seeking new targets and looking for new distribution channels.”

https://www.licenseglobal.com/sports...-opportunities

Before 2015 neither retail says nor licensing were managed by Juventus. Presumably Adidas did it all (for 6M Eur per year). Basically if there was a party interested in licensing the Juventus brand, they would go through Adidas. Now Juventus is responsible for it. They sell their products directly, and are responsible for licensing their brand to interested parties (ie: if someone wants to sell a shirt that says Juventus on it).

There are a few things that I'm not of now.
1) I think we know that 41,000 jerseys are confirmed sold on the annual report (we just don't know if it only includes stuff sold via Juventus stores)
2) Beyond that would be licensing of products or jerseys sold through other channels
3) There is also royalty payments from Adidas beyond certain levels of sales. (I thought those would be under Sales of Products on the income statements, but it could also be under sponsorship as well)