It does, but it's the inflated price of top talent nowadays in this market.
He isn't an unproven talent so not as far reached as before, a midfielder who scored 14 goals, very young, Italian, essentially the Italian premier talent to most likely make it in top club due to his all around technical capabilities. He is in 35-40m range for sure, you get 25-30m for likes of Pjaca who hadn't done anything yet (or Gagliardini who basically went for that after 8 league starts...) , what do you expect the price will be for someone who has had a top season and playing for a rival?
The number one is just media invention. But also, why not him? Someone should have it, Dybala doesn't want it clearly, and Bernadeschi is defenitely the fitting type of player to have it.
Skickat från min SM-G930F via Tapatalk