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Unfortunately, we're pushing for Gonzalez instead of a younger and cheaper Guðmundsson
Two things. Gundmundsson is older then Gonzalez, by a year, doesnt matter, but a fact. Secondly, Gundmundsson played as CF in 2 man attack for Genoa (he is versatile FW/SS/AM type, but mainly attacker), Nicho Gonzalez full on winger, on the right. So they not even same position, but still Gonzalez outscored him/was generally more effective player. Its why Juve and Atalanta going for Nico, and Gudmundsson is going for cheap to Viola to replace Nico (new fiorentina coach Palladino doesnt use wingers, but 3-5-2 formation, like Genoa did).
To summarize: Gudmundsson is not a right winger. He is not younger then Gonalzez, and he didnt play better than him past 2 seasons, despite more attacking role.
Gudmundsson would be alright cheap backup for AM/FW role (he overlaps alot with Yildiz a bit, tho Yildiz more of a winger), but as starting right winger, which is not a position for him at all, even if he was good enough for it, which I have some doubts on he can, meaning starter in any role for Juve.