Looks like Juve have some cash coming in.
Sportfive was named as chief marketing partner for Juventus and in particular of the new stadium. Over the course of the next 15 years the team will receive 75 million Euros.
I took a peak at the company and at first glance it looks like a stable partner. The company represents teams like Fiorentina and Atalanta in Italy so they aren't Serie A newcomers but more importantly represent many European Clubs and have their own TV Rights policy which up until recently in Italy, Milan's Mediaset empire had a monopoly on.
Here's their website:
http://www.sportfive.com/
Found in the English section of Juventus.com:
Juventus and Sportfive, here's the future of football
The agreement was announced one month ago and today in Milan Juventus and Sportfive Italy officially presented the commercial alliance that will tie the Club and the Company for fifteen years.
Across this period Sportfive will pay Juventus 75 million Euros, in exchange for exclusive naming rights on the new Stadium.
Sportfive, who already have several naming right projects, especially in Germany, for instance in Hamburg, Dortmund and Frankfurt, will pick Juventus' new Stadium's title sponsor name, to be applied from the 2011/12 season, when construction work will end. «This is an absolutely innovative partnership project – Juventus Jean–Claude Blanc M.D. declared – confirming our intention of promoting a new and completely groundbreaking concept of Stadium entertainment».
Apart from handling the naming rights, the agreement also posits that Juventus and Sportfive will cooperate in managing the VIP Hospitality area in the new Stadium, and that they will join forces to organize a yearly football event, using their specific experience: Juventus in top-level football, Sportifive in the marketing of the event. «This long-term agreement with one of the most renowned football brands such as Juventus - remarked Spotifive's Chief Executive Officer Richard Worth – is another significant step for us in terms of fully developing our Company at international level».
Hopefully they can generate better attendance.
Sportfive was named as chief marketing partner for Juventus and in particular of the new stadium. Over the course of the next 15 years the team will receive 75 million Euros.
I took a peak at the company and at first glance it looks like a stable partner. The company represents teams like Fiorentina and Atalanta in Italy so they aren't Serie A newcomers but more importantly represent many European Clubs and have their own TV Rights policy which up until recently in Italy, Milan's Mediaset empire had a monopoly on.
Here's their website:
http://www.sportfive.com/
Found in the English section of Juventus.com:
Juventus and Sportfive, here's the future of football
The agreement was announced one month ago and today in Milan Juventus and Sportfive Italy officially presented the commercial alliance that will tie the Club and the Company for fifteen years.
Across this period Sportfive will pay Juventus 75 million Euros, in exchange for exclusive naming rights on the new Stadium.
Sportfive, who already have several naming right projects, especially in Germany, for instance in Hamburg, Dortmund and Frankfurt, will pick Juventus' new Stadium's title sponsor name, to be applied from the 2011/12 season, when construction work will end. «This is an absolutely innovative partnership project – Juventus Jean–Claude Blanc M.D. declared – confirming our intention of promoting a new and completely groundbreaking concept of Stadium entertainment».
Apart from handling the naming rights, the agreement also posits that Juventus and Sportfive will cooperate in managing the VIP Hospitality area in the new Stadium, and that they will join forces to organize a yearly football event, using their specific experience: Juventus in top-level football, Sportifive in the marketing of the event. «This long-term agreement with one of the most renowned football brands such as Juventus - remarked Spotifive's Chief Executive Officer Richard Worth – is another significant step for us in terms of fully developing our Company at international level».
Hopefully they can generate better attendance.
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