well it shouldn't have any effect on the UK market as BT sport only show a select one to few matches on match days, where as in Italy it was previously feared that viewers would have to get multiple subscriptions to watch their team over different platforms each weekend
Serie A international rights are managed like shit and we get peanuts in return if it were me I would make several smaller deals for each country and ask like 3$-3€ per month to subscribe and watch Serie A
With low fee people might get interested